Enter info into yellow fields, green fields are calculated
To change vaues, select entire number and re-type. Enter percentages as decimal, i.e. .15 for 15%
Time-Based Values are Monthly. Try to minimize Cost Per Visit, maximize ROI (Return on Investment)
Assumptions:
Average Profit per Deal
Dealership Closing Ratio - Deals/Visits
Video-Based:
% of VDP Web Visitors that watch Video to 100% Completion
% of 100% Complete VDP Video Views that Turn to Visits (Google says 49%)
Leads-Based:
% of Web Leads (from Leads-Based Program) that Turn to Visits
PROGRAM
Cost
# of Leads
Add'l Costs
Total Cost
# of Visits
Cost per Visit
# of Deals
Program Profit
ROI
Leads-Based
Cost of Program
Web Page Views
100% Video Views
Cost per View
Profit from Program
Video-Based